After stumbling upon these videos on the Prada website, i thought they were incredibly artistic and innovative for a fashion company. I love their use of collage and hand-drawn elements throughout all of the animations.
I feel there are sections that are very unusual and i'm quite confused at what they are trying to portray, and yet there are some incredible pieces of imagery which makes these motion pictures spectacular.
I especially love the style and brand image they are trying to expose, it is very youthful, vibrant and clean cut. Yet i wonder if this reflects the personality and characteristics of their client, or more who their client wishes to become.
